An Introduction to A.K.A Cosmetics

I’m going to hold my hands up and say that I hadn’t heard of A.K.A Cosmetics before a PR got in touch with me and asked if I’d like to try some products.  Born in 2011, A.K.A is sold and (mostly) produced in the UK (which already gets the big thumbs up from me.)  The concept is all about layering your makeup and making you stand out from the crowd.  A.K.A have identified that for most of us, our makeup routine is like some kind of small ritual and should be treated so.
Firstly I’ll talk about the packaging of all the products.  I really like the white as it stand out from all the black that I seem to have in my makeup collection (I’m look at you all things Mac!)  My only concern is that it might get more dirty and grubby looking as time goes on.  The packaging also looks very sturdy, meaning that it probably won’t break the first time I drop it (which probably will happen!!)  Now lets talk about the individual products.
A.K.A Mascara in Black Brown*
As you all know, mascara can be a bit of a touchy subject for me.  Very rarely do I find one that I like and more importantly stays put and doesn’t run half way down my cheek!  I’ve got to admit that this mascaras staying power is not the greatest I’ve ever seen but what it does do really well is lift my lashes and hold the curl.  The consistency is not bad either, it only took two coats to get my lashes looking the way I want them which is a great feat considering they are stumpy little things! The mascara is available in three shades for £7.
A.KA Blush in Pink Kiss*
This has to be my favourite product in my small A.K.A collection.  A.K.A blushes are described as giving a glowing, radiant colour which is what we all look for in blush isn’t it?  It looks like a slightly scary vibrant pink in the pan but blends into the most beautiful light pink that is very easy to build.  I like the formulation of the blush and the staying power was good; it lasted most of the day.  It reminds me of the scary looking pink in the Nars One Night Stand Palette.  I’m not sure about using the little brush that comes with the products, I applied this blush using the Real Techniques Blush brush as it fits my cheeks perfectly and picks up the perfect amount of colour.  The blush is available in 6 shades and costs £7. 
A.K.A Nail Polish in Mocha*
Mocha is a lovely taupe brown shade that looks like a soft chocolaty colour.  I tried this colour on my nails a few weekends ago, it took about three coats to get it perfectly opaque and it went on to last at least four days before any sort of chip appeared.  The A.K.A nail polish range has 12 wonderful shades that range from nudes to bright, in yer face reds.  They’re available for £5 for 12ml.
Overall, I’m impressed witth A.K.A as a brand and their product line is good.  It is reasonable priced, affordable makeup which is as good as some of the chemist makeup that is avaiable.  You can buy A.K.A cosmetics from their website here.  If you;’e looking for a new brand to try then why not go nd check them out.

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*PR Samples

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