Last week I was summoned to Leicester Square in London by Benefit for the launch of their brand new product which of course turned out to be the Benefit ‘They’re Real Push Up Eyeliner*. I must say, I’ve never been to a product launch like it. Benefit spared no detail on the theme which was #CriminallyEasy (because it’s so darn easy to apply!) We had our mug shots taken, were served snacks in prison food trays and drank from prison mugs; well we drank champagne but still.
First Attempt |
Applying it takes some getting use to. According to Lisa Eldridge who helped Benefit with the product, the best way to apply is small strokes and to build it up from there. After a few days the process was a lot quicker and I had more control over the nib of the pen. It’s now so easy for me to create thin or thick lines on my eyelid; although I’m not quite at the one handed phase that Benefit promised it could be done it quite yet! Benefit have also launched a gentle eye makeup remover to help remover both of the ‘They’re Real’ products so the days of practically pulling out our eyelashes to get the mascara off are over… hooray!
var _gaq = _gaq || [];
_gaq.push([‘_setAccount’, ‘UA-31086060-1’]);
_gaq.push([‘_trackPageview’]);
(function() {
var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);
})();
var _gaq = _gaq || [];
_gaq.push([‘_setAccount’, ‘UA-31086060-1’]);
_gaq.push([‘_trackPageview’]);
(function() {
var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);
})();